What does Upper Stories do?

Upper Stories specializes in immersive experience design in Austin, creating exclusive, story-driven worlds for events, brand activations, and digital campaigns. Whether it’s a limited-run show or an interactive brand experience, we craft unique environments that captivate and connect with guests on a memorable level.

How do I attend one of Upper Stories’ immersive events?

Our immersive experiences are invite-only and take place in carefully chosen, often unconventional Austin venues. To stay in the loop and get a chance to join one of our next experiences, sign up.

What’s the difference between immersive experience design and traditional event planning?

Immersive experience design goes beyond standard event planning. It’s about creating a complete environment where every detail—from the storyline to the lighting to interactive elements—invites guests to participate and feel like part of the experience. At Upper Stories, our events engage the senses and spark curiosity in a way that standard events simply can’t.

Why is Austin a great location for immersive experiences?

Austin is the perfect city for immersive experiences because of its vibrant, creative culture and enthusiastic community. Known for its unique blend of art, tech, and innovation, Austin has a natural audience for story-driven experiences, making it an ideal location for Upper Stories’ immersive events and brand activations.

Can Upper Stories design immersive experiences for brands?

Absolutely! We work with brands all over the world—not just in Austin—to create immersive activations, campaigns, and events that resonate deeply with audiences. Our approach combines storytelling with strategic brand elements, creating moments that attendees will talk about long after they’ve left. Whether you’re launching a product or hosting a one-of-a-kind event, Upper Stories can bring your brand to life.

What should I expect at an Upper Stories immersive event?

Expect the unexpected. Our events are designed to fully engage guests, encouraging them to explore, interact, and be part of the story. From hidden messages to multi-sensory elements, each experience is crafted to surprise and inspire.

Why is immersive experience design so important?

Immersive experiences offer guests more than just an event—they offer transformation, connection, and lasting memories. In a world where genuine engagement is increasingly rare, immersive design allows us to create meaningful interactions. Our goal at Upper Stories is to craft experiences that inspire guests to think, connect, and maybe even see the world a little differently.

Can I bring my brand’s message to life with an immersive digital experience?

Yes! We specialize in integrating digital elements seamlessly into the guest journey, enhancing each stage from pre-visit anticipation to post-visit follow-ups. From storytelling-driven content to interactive digital touchpoints, we make sure your message is heard, remembered, and loved in a way that feels natural and immersive.